Paul Rand

Paul Rand helped establish what is known as the Swiss Style of design and is one of the foremost American graphic designers of the 20^th century. He was an educator, as well, at Cooper Union and later, Yale where he taught the graduate graphics program. Before that he studied at Pratt Institure, Parsons School of Design, and the Art Students League. He was a versatile designer who’s career ranges from a variety of specialties. He’s worked with media promotion, book design, advertising, and even iconic logos like IBM, UPS, and ABC television.

http://library.rit.edu/gda/designer/paul-rand