The objective of this assignment was to communicate a message or idea by
using only type, and a specific set of content derived from the original Rice
Krispies box. From the list of attributes given to inspire the message and
meaning of our cereal boxes, I chose to design my three boxes based on
communicating energy, order, and refinement. I communicated these attributes
using color, composition and type treatment. Throughout my designs I
concentrated on creating contrast as well as communicating those chosen
messages successfully. I did this by concentrating on organic vs
structured, dark vs light, and color vs black and white. I learned a lot throughout
this process of pushing my personal creative boundaries and what it means to
take being a visual communicator to the next level.
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